Kaycee Butshe looks at the relevance of radio in an ever-evolving media environment, particularly in the Namibian context
February 13, 2025
[PODCAST]
Today is World Radio Day 2025, celebrated under the theme “Radio and Climate Change.” This theme highlights radio’s role in raising awareness about climate issues, amplifying voices advocating for environmental sustainability, and promoting eco-friendly practices.
As one of Namibia’s leading commercial stations, Fresh FM and 99FM play a crucial role in shaping public conversations. But how does commercial radio balance entertainment with climate awareness? Are broadcasters doing enough to educate audiences on environmental challenges?
Kaycee Butshe, Station Manager of Fresh FM and 99FM at Future Media, joined us to discuss the impact of radio in climate change awareness and the future of commercial broadcasting.
