Current track

Title

Artist

Walvis Bay reveals tourism brand

Written by on June 6, 2024

The Walvis Bay Tourism Forum has revealed its tourism brand on Tuesday, which will better market the town.

The brand was introduced by the municipality’s tourism promotion officer, Johanna Monde, at its forum meeting at Walvis Bay.

The town will be promoted under the tag line ‘Where your desert journey begins’.

The forum also developed marketing tools that will further enhance the promotion of the town through a tourism brochure, video, photo gallery, social media hashtag, tourist safety guide and an events calendar, among others, while a tourist map and exhibition materials are in the pipeline.

The town has been attracting world-class cruise liners, which brings the need for the town to remain an appealing destination for visitors.

Monde says council is thus continuously busy with interventions to maintain competitiveness.

The municipality’s general manager for community and economic development, Erikson Mwanyekange, was grateful for the sector members’ contributions on how tourism in the town can be improved.

“There were contributions in the meeting on a number of issues that can help the tourism part of the municipality. These are assignments for us, as we strive to create an enabling environment for the tourism industry to flourish. Our town is doing fairly good, but can do better. It is our intention to aid those in the small and medium enterprise part of this sector,” he says.

The tourism forum also announced its tourism advisory board that will work with area stakeholders and with the municipal council in the promotion of Walvis Bay as a tourism destination.

It will advise and make recommendations to the council on destination development and the promotion of tourism at the town.
The board is solely advisory, with no power to declare or establish policy and will not receive remuneration for services.

The board consists of 9 voting members and three 3 additional members elected at the annual tourism forum from different sectors that will serve a three-year term.

They may be re-elected for a maximum of 6 years.

The members are Fiona Amon, Chrizelda George, Trevor Ndjadila, Gerson Nuxab, Amalia Peake, Kenneth Nependa, Connor Mathieu, Cliff Shikwambi and Marko Jansen Van Vuuren.

The forum was established in 2018.

The post Walvis Bay reveals tourism brand appeared first on The Namibian.


Current track

Title

Artist